Skip to product information
1 of 5


Dodge Charger 1969 - General Lee

Regular price
€300,00 EUR
Regular price
Sale price
€300,00 EUR
Jewel made entirely by hand by the Italian craftsman Gianmarco Fontana. 
This 925 Sterling Silver ring depicting a Dodge Charger is part of the "Cars & Motorcyrcle" collection.

Ring depicting a 1969 Dodge Charger, in this case the Charger used in the Dukes of Hazzard show, the very famous "General Lee".

In 1964 the Pontiac GTO ushered in the era of muscle cars. Later other brands of the same group decided to follow this example, creating cars that followed this new trend. Buick made the Gran Sport while Oldsmobile introduced the 442. Dodge already had models in its lineup that could compete with the performance of these new cars such as the Coronet. This model was available with very powerful engines while on the other hand it was characterized by an aesthetic that was considered classic.

Among the causes that led to the birth of the Charger were also the demands of the brand's dealers who complained about the lack of a model that could compete with the Plymouth Barracuda. To resolve this situation, Burt Bonwkamp, then Dodge's chief designer, was summoned by Lynn Townsend to create a Mustang-type car that could meet the demands of the House dealers. The idea was to create a model similar to the Barracuda but which did not enter into direct competition with this model.

Thus was born the 1966 Dodge Charger concept. This car was presented at the various motor shows of 1965 in order to arouse and evaluate the interest of the market towards this proposal. The car would only go into production if it was liked. The response was positive and therefore the new car moved on to the next stage.